TY  - BOOK
AU  - Chattopadhyay, Amitava
AU  - Batra, Rajeev
AU  - Ozsomer, Aysegul
TI  - The new emerging market multinationals : four strategies for disrupting markets and building brands
SN  - 9781259029226
U1  - 658.827 
PY  - 2012///
CY  - New Delhi: 
PB  - Tata McGraw Hill Education Private Limited
KW  - brand building awarness
KW  - branding
KW  - consumer segment
KW  - global brand associations
KW  - marketing
KW  - strategic planning
ER  -