Marsden, Paul

The F-commerce handbook : 10 secrets for unlocking the sales potential of facebook by Paul Marsden and Paul Chaney - New Delhi: Tata McGraw Hill Education Private Limited 2012 - v, 89p., app. 23 cm x 15 cm

9781259061202


build consistency
experiential imperative
incentivize intelligently
play the impulse game
reciprocity rules
social validation

658.872 / MAR