Chakravarti, Amitav <br/><br/>
Why people (don't) buy : the go and stop signals 
by Amitav Chakravarti and Manoj Thomas 
 - New York:   Palgrave Macmillan  2019 
 - xv, 223p., glos., ref., ind.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9781349959501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behavior<br/>marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CHA