TY  - BOOK
AU  - Chakravarti, Amitav
AU  - Thomas, Manoj
TI  - Why people (don't) buy : the go and stop signals
SN  - 9781349959501
U1  - 658.8342 
PY  - 2019///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - consumer behavior
KW  - marketing research
ER  -