TY  - BOOK
AU  - Walker, Rob
TI  - Buying in : the secret dialogue between what we buy and who we are
SN  - 9781400063918
U1  - 658.8270973 
PY  - 2008///
CY  - New York: 
PB  - Random ouse
KW  - brand name products
KW  - branding
KW  - desire code
KW  - invisible badges
KW  - marketing
KW  - murketing
KW  - United States
ER  -