Omar, Ogenyi

International marketing by Ogenyi Omar - New York: Palgrave Macmillan 2009 - xxvi, 518p., ind. 25 cm x 19 cm

9781403900685


brand
decisions
distribution
ethics
export marketing
exporting
importing
integrated international marketing communications
international business to business marketing
international channels
internet
logistic management
market selection decisions
marketing
marketing environment
marketing information
marketing strategies
operations
planning
product
research process
retail internationalization

658.84 / OMA