TY  - BOOK
AU  - Omar, Ogenyi
TI  - International marketing
SN  - 9781403900685
U1  - 658.84 
PY  - 2009///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - brand
KW  - decisions
KW  - distribution
KW  - ethics
KW  - export marketing
KW  - exporting
KW  - importing
KW  - integrated international marketing communications
KW  - international business to business marketing
KW  - international channels
KW  - internet
KW  - logistic management
KW  - market selection decisions
KW  - marketing
KW  - marketing environment
KW  - marketing information
KW  - marketing strategies
KW  - operations
KW  - planning
KW  - product
KW  - research process
KW  - retail internationalization
ER  -