Armstrong, J. Scott <br/><br/>
Persuasive advertising : evidence-based principles 
by J Scott Armstrong 
 - New York:   Palgrave Macmillan  2010 
 - xii, 386p., app., glos., ref., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781403913432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising principles<br/>evaluating advertisement<br/>media specific tactics<br/>motion media
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARM