TY  - BOOK
AU  - Armstrong, J. Scott
TI  - Persuasive advertising : evidence-based principles
SN  - 9781403913432
U1  - 659.1 
PY  - 2010///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - advertising
KW  - advertising principles
KW  - evaluating advertisement
KW  - media specific tactics
KW  - motion media
ER  -