Jackson, Tim <br/><br/>
Mastering fashion marketing 
by Tim Jackson and David Shaw 
 - New York:   Palgrave Macmillan  2009 
 - xviii, 376p., glos., ref., ind.  23 cm x 16 cm 
 - Palgrave master series .
<br/><br/><label>ISBN: </label>9781403919021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding in fashion and luxury<br/>customer and fashion consumption<br/>fashion merchandising<br/>fashion product<br/>fashion segmentation, targeting and positioning (STP)<br/>marketing mix<br/>marketing research and information for fashion<br/>place and channels of distribution and service<br/>pricing in fashion<br/>promotion and marketing communications<br/>strategic and tactical planning in fashion marketing
<br/><br/><label>Dewey Class. No.: </label>746.920688  / JAC