TY  - BOOK
AU  - Jackson, Tim
AU  - Shaw, David
TI  - Mastering fashion marketing
T2  - Palgrave master series
SN  - 9781403919021
U1  - 746.920688 
PY  - 2009///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - branding in fashion and luxury
KW  - customer and fashion consumption
KW  - fashion merchandising
KW  - fashion product
KW  - fashion segmentation, targeting and positioning (STP)
KW  - marketing mix
KW  - marketing research and information for fashion
KW  - place and channels of distribution and service
KW  - pricing in fashion
KW  - promotion and marketing communications
KW  - strategic and tactical planning in fashion marketing
ER  -