Roll, Martin <br/><br/>
Asian brand strategy : how Asia builds strong brands 
by Martin Roll 
 - New York:   Palgrave Macmillan  2006 
 - xviii, 254p., app., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781403992796 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Asia<br/>brand name products<br/>branding<br/>cases<br/>celebrating branding<br/>clture<br/>consumers<br/>product management
<br/><br/><label>Dewey Class. No.: </label>658.827  / ROL