TY  - BOOK
AU  - Roll, Martin
TI  - Asian brand strategy : how Asia builds strong brands
SN  - 9781403992796
U1  - 658.827 
PY  - 2006///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - Asia
KW  - brand name products
KW  - branding
KW  - cases
KW  - celebrating branding
KW  - clture
KW  - consumers
KW  - product management
ER  -