Rosengarten, Philipp G. Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi by Philipp G. Rosengarten and Christoph B. Stuermer - New York: Palgrave Macmillan 2006 - xiv, 194p., glo., ind. 24 cm x 16 cm ISBN: 9781403998835 Subjects--Topical Terms: automobile industrybrand loyaltydesigneconomic aspectsGermanypremium brandproductsqualitytechnological innovationstrade Dewey Class. No.: 338.4 / ROS