TY  - BOOK
AU  - Rosengarten, Philipp G.
AU  - Sturmer, Christoph B.
TI  - Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi 
SN  - 9781403998835
U1  - 338.4 
PY  - 2006///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - automobile industry
KW  - brand loyalty
KW  - design
KW  - economic aspects
KW  - Germany
KW  - premium brand
KW  - products
KW  - quality
KW  - technological innovations
KW  - trade
ER  -