Coombs, W. Timothy <br/><br/>
PR strategy and application : managing influence 
by W. Timothy Coombs and Sherry J. Holladay 
 - Chichester:   Willey Blackwell Publication Ltd.  2010 
 - viii, 358p., ind., ref.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>9781405144087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>corporate social responsibility<br/>crisis communication<br/>ethically challenged<br/>issues management<br/>media relations<br/>online<br/>public relations<br/>public relations as activism<br/>public relations contested<br/>public relations goes international<br/>reputation management<br/>risk communication<br/>social marketing<br/>strategic communication
<br/><br/><label>Dewey Class. No.: </label>659.2  / COO