TY  - BOOK
AU  - Coombs, W. Timothy
AU  - Holladay, Sherry J.
TI  - PR strategy and application : managing influence
SN  - 9781405144087
U1  - 659.2 
PY  - 2010///
CY  - Chichester: 
PB  - Willey Blackwell Publication Ltd.
KW  - corporate social responsibility
KW  - crisis communication
KW  - ethically challenged
KW  - issues management
KW  - media relations
KW  - online
KW  - public relations
KW  - public relations as activism
KW  - public relations contested
KW  - public relations goes international
KW  - reputation management
KW  - risk communication
KW  - social marketing
KW  - strategic communication
ER  -