TY  - BOOK
AU  - Wilson, Tony
TI  - Understanding media users : from theory to practice
SN  - 9781405155670
U1  - 302.23 
PY  - 2009///
CY  - West Sussex: 
PB  - John Wiley and Sons Ltd.
KW  - audiences
KW  - buying brandscapes
KW  - consumer-citizens
KW  - mass media
KW  - media user theory
KW  - perceiving is believing
KW  - projecting audience
KW  - selling on screen
KW  - structuralist and effects studies
ER  -