Moisander, Johanna <br/><br/>
Qualitative marketing research : a cultural approach 
by Johanna Moisander and Anu Valtonen 
 - California:   Sage Publication  2012 
 - xi, 227p., ref., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>9781412903811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analysis<br/>cultural data<br/>cultural research<br/>cultural research<br/>ethnographie<br/>marketing research<br/>qualitative marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  / MOI