Mazzocchi, Mario <br/><br/>
Statistics for marketing and consumer research 
by Mario Mazzocchi 
 - London:   Sage Publications Ltd.  2008 
 - xviii, 412p., app., ref., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>9781412911221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cluster analysis<br/>consuemr data<br/>consumers<br/>discrimination<br/>hypothesis testing<br/>marketing research<br/>multidimensional scalling<br/>multivariate analysis<br/>probability<br/>relationships among variable<br/>research<br/>sampling<br/>statistical methods
<br/><br/><label>Dewey Class. No.: </label>658.83028  / CHA