TY  - BOOK
AU  - Mazzocchi, Mario
TI  - Statistics for marketing and consumer research
SN  - 9781412911221
U1  - 658.83028 
PY  - 2008///
CY  - London: 
PB  - Sage Publications Ltd.
KW  - cluster analysis
KW  - consuemr data
KW  - consumers
KW  - discrimination
KW  - hypothesis testing
KW  - marketing research
KW  - multidimensional scalling
KW  - multivariate analysis
KW  - probability
KW  - relationships among variable
KW  - research
KW  - sampling
KW  - statistical methods
ER  -