Christensen, Lars Thoger

Corporate communications : convention, complexity, and critique by Lars Thoger Christensen, Mette Morsing and George Cheney - London: Sage Publication Ltd. 2008 - xii, 251p., ref., ind. 25 cm x 18 cm

9781412931021


business communication
corporate branding
corporate culture
corporate image
corporate reputation adn stakeholder
integrated communications and identity

658.45 / CHR