Kolb, Bonita <br/><br/>
Marketing research : a practical approach 
by Bonita Kolb 
 - London:   Sage Publications Ltd.  2008 
 - xiii, 292p., bib., ind.  23 cm x 19 cm 
<br/><br/><label>ISBN: </label>9781412947978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cultural considerations<br/>ethics<br/>industry<br/>marketing plan<br/>marketing research<br/>marketing strategy<br/>methods<br/>proposal<br/>qualitative marketing research<br/>quantitative marketing research<br/>research issues<br/>secondary research
<br/><br/><label>Dewey Class. No.: </label>658.83  / KOL