Kotler, Philip <br/><br/>
Social marketing : influencing behaviors for good 
by Philip Kotler and Nancy R. Lee 
 - London:   Sage Publications Ltd.  2008 
 - xii, 444p., app., ind.  23 cm x 19 cm 
<br/><br/><label>ISBN: </label>9781412956475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>behavior modification<br/>creating and implementation plan and sustaining behaviour<br/>determinig research needs<br/>establishing budgets and finding funding<br/>objectives and goals<br/>place<br/>price<br/>product<br/>promotion<br/>social marketing<br/>strategic marketing planning process<br/>target audience
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT