Mooij, Marieke De <br/><br/>
Global marketing and advertising : understanding cultural paradoxes 
by Marieke De Mooij 
 - 3rd ed. 
 - New Delhi:   Sage Publications India Pvt. Ltd.  2010 
 - xviii, 323p., ind.  25 cm x 17 cm 
<br/><br/><label>ISBN: </label>9781412970419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising appeals<br/>applying cultural values<br/>communication<br/>consumer behavior<br/>consumer behavior<br/>cross cultural studies<br/>dimensions of culture<br/>executional style<br/>global branding<br/>global marketing communications<br/>marketing<br/>media<br/>researching<br/>values and culture
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOO