TY  - BOOK
AU  - Mooij, Marieke De
TI  - Global marketing and advertising : understanding cultural paradoxes
SN  - 9781412970419
U1  - 658.8 
PY  - 2010///
CY  - New Delhi: 
PB  - Sage Publications India Pvt. Ltd.
KW  - advertising
KW  - advertising appeals
KW  - applying cultural values
KW  - communication
KW  - consumer behavior
KW  - cross cultural studies
KW  - dimensions of culture
KW  - executional style
KW  - global branding
KW  - global marketing communications
KW  - marketing
KW  - media
KW  - researching
KW  - values and culture
ER  -