Sullivan, John L. <br/><br/>
Media audiences : effects, users, institutionals and power 
by John L. Sullivan 
 - New Delhi:   Sage Publications India Pvt Ltd  2013 
 - xvi, 261p., ind.  23 cm x 19 cm 
<br/><br/><label>ISBN: </label>9781412970426 
<br/><br/><label>Subjects--Topical Terms: </label><br/>active users of media<br/>audience<br/>difgital media world<br/>interactice audience<br/>mass media<br/>media messages<br/>media rating<br/>target marketing
<br/><br/><label>Dewey Class. No.: </label>302.23  / SUL