TY  - BOOK
AU  - Sullivan, John L.
TI  - Media audiences : effects, users, institutionals and power
SN  - 9781412970426
U1  - 302.23 
PY  - 2013///
CY  - New Delhi: 
PB  - Sage Publications India Pvt Ltd
KW  - active users of media
KW  - audience
KW  - difgital media world
KW  - interactice audience
KW  - mass media
KW  - media messages
KW  - media rating
KW  - target marketing
ER  -