TY  - BOOK
AU  - Tag, Nancy R.
TI  - Ad critique : how to deconstruct ads in order to build better advertising
SN  - 9781412980531
U1  - 659.1 
PY  - 2012///
CY  - California: 
PB  - Sage Publication
KW  - Advertising
KW  - advertising--evaluation
KW  - criticism
ER  -