Kumar, Nirmalya <br/><br/>
Private label strategy : how to meet the store brand challenge 
by Nirmalya Kumar and Jan-Benedict E.M. Steenkamp 
 - Boston:   Harvard Business School Publishing  2006 
 - xvii, 270p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781422101674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand under attack<br/>branding<br/>competing on price with traditional<br/>create winning value propositions for manufacturer brands<br/>encircling manufacturer brands with retailer brand portfolios<br/>fight selectively to marshall resources against private labels<br/>innovate brilliantly to beat private labels<br/>manufacturer strategies vis-a`-vis private labels<br/>marketing<br/>maximizing retailer profitability<br/>partner effectively to craft win-win relationships<br/>produce private labels for greater profits<br/>quality with premium store brands<br/>rational consumer with value innovator own labels<br/>retailer strategy vis-a-vis private labels<br/>successful private labels
<br/><br/><label>Dewey Class. No.: </label>658.827  / KUM