TY  - BOOK
AU  - Kumar, Nirmalya
AU  - Steenkamp, Jan-Benedict E. M.
TI  - Private label strategy : how to meet the store brand challenge
SN  - 9781422101674
U1  - 658.827 
PY  - 2006///
CY  - Boston: 
PB  - Harvard Business School Publishing
KW  - brand under attack
KW  - branding
KW  - competing on price with traditional
KW  - create winning value propositions for manufacturer brands
KW  - encircling manufacturer brands with retailer brand portfolios
KW  - fight selectively to marshall resources against private labels
KW  - innovate brilliantly to beat private labels
KW  - manufacturer strategies vis-a`-vis private labels
KW  - marketing
KW  - maximizing retailer profitability
KW  - partner effectively to craft win-win relationships
KW  - produce private labels for greater profits
KW  - quality with premium store brands
KW  - rational consumer with value innovator own labels
KW  - retailer strategy vis-a-vis private labels
KW  - successful private labels
ER  -