TY  - BOOK
AU  - Schmitt, Bernd H.
TI  - Big think strategy : how to leverage bold ideas and leave small thinking behind
SN  - 9781422103210
U1  - 658.4012 
PY  - 2007///
CY  - Massachusetts: 
PB  - Harvard Business School Publishing
KW  - creative ability in business
KW  - evaluating ideas
KW  - executing big think
KW  - leading big think
KW  - organizational effectiveness
KW  - souring ideas
KW  - strategic planning
KW  - success in business
KW  - sustaining big think
KW  - turning ideas into strategy
ER  -