Quelch, John A. <br/><br/>
Greater good : how good marketing makes for better democracy 
by John A. Quelch and Katherine E. Jocz 
 - Massachusetts:   Harvard Business School Publishing  2007 
 - viii, 331p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781422117354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumption<br/>democracy<br/>information<br/>marketing<br/>media<br/>nations<br/>politics<br/>program
<br/><br/><label>Dewey Class. No.: </label>658.8  / QUE