TY  - BOOK
AU  - Quelch, John A.
AU  - Jocz, Katherine E.
TI  - Greater good : how good marketing makes for better democracy
SN  - 9781422117354
U1  - 658.8 
PY  - 2007///
CY  - Massachusetts: 
PB  - Harvard Business School Publishing
KW  - consumption
KW  - democracy
KW  - information
KW  - marketing
KW  - media
KW  - nations
KW  - politics
KW  - program
ER  -