Fenn, Jackie <br/><br/>
Mastering the hype cycle : how to choose the right innovation at the right time 
by Jackie Fenn and Mark Raskino 
 - Boston:   Harvard Business School Publishing Corporation  2008 
 - xviii, 237p., notes, ind.  24 cm x 16 cm 
 - Gartner, Inc./Harvard Business School Press series .
<br/><br/><label>ISBN: </label>9781422121108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>hype cycle winner<br/>management<br/>organisational change<br/>prioritizing the candidates<br/>scope<br/>technological innovations<br/>track<br/>understanding rewards and risks
<br/><br/><label>Dewey Class. No.: </label>658.406  / FEN