TY  - BOOK
AU  - Fenn, Jackie
AU  - Raskino, Mark
TI  - Mastering the hype cycle : how to choose the right innovation at the right time
T2  - Gartner, Inc./Harvard Business School Press series
SN  - 9781422121108
U1  - 658.406 
PY  - 2008///
CY  - Boston: 
PB  - Harvard Business School Publishing Corporation
KW  - hype cycle winner
KW  - management
KW  - organisational change
KW  - prioritizing the candidates
KW  - scope
KW  - technological innovations
KW  - track
KW  - understanding rewards and risks
ER  -