Zaltman, Gerald <br/><br/>
Marketing metaphoria : what deep metaphors reveal about the minds of consumers 
by Gerald Zaltman and Lindsay H. Zaltman 
 - Boston:   Harvard Business School Publishing  2008 
 - xxi, 230p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781422121153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>balance<br/>connection<br/>consumer behaviour<br/>container<br/>control<br/>journey<br/>metaphor<br/>resouce<br/>transformation
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ZAL