TY  - BOOK
AU  - Zaltman, Gerald
AU  - Zaltman, Lindsay
TI  - Marketing metaphoria : what deep metaphors reveal about the minds of consumers
SN  - 9781422121153
U1  - 658.8342 
PY  - 2008///
CY  - Boston: 
PB  - Harvard Business School Publishing
KW  - balance
KW  - connection
KW  - consumer behaviour
KW  - container
KW  - control
KW  - journey
KW  - metaphor
KW  - resouce
KW  - transformation
ER  -