Holstein, William J <br/><br/>
Manage the media : (don't let the media manage you) 
by William J. Holstein 
 - Boston:   Harvard Business Press  2008 
 - 103p., notes  19 cm x 12 cm 
 - Memo to the CEO .
<br/><br/><label>ISBN: </label>9781422121481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business<br/>corporate image<br/>corporations<br/>embrace the new media<br/>incorporate communication<br/>industrial publicity<br/>investor relations<br/>issues management<br/>mass media<br/>United States
<br/><br/><label>Dewey Class. No.: </label>659.2  / HOL