Aaker, David A. <br/><br/>
Spanning silos : the new CMO imperative 
by David A. Aaker 
 - Boston:   Harvard Business School Publishing  2008 
 - xviii, 216p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781422128763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand strategy<br/>business strategy<br/>chief marketing officer CMO<br/>job description<br/>market analysis<br/>marketing management<br/>marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK