TY  - BOOK
AU  - Aaker, David A.
TI  - Spanning silos : the new CMO imperative
SN  - 9781422128763
U1  - 658.8 
PY  - 2008///
CY  - Boston: 
PB  - Harvard Business School Publishing
KW  - brand strategy
KW  - business strategy
KW  - chief marketing officer CMO
KW  - job description
KW  - market analysis
KW  - marketing management
ER  -