Sachs, Jonah <br/><br/>
Winning the story war : why those who tell and live the best stories will rule the future 
by Jonah Sachs 
 - Boston:   Harvard Business Review Press  2012 
 - 263p., app., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781422143568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumers<br/>marketing<br/>psychological aspects<br/>psychology<br/>social aspects<br/>social media<br/>storytelling
<br/><br/><label>Dewey Class. No.: </label>658.802  / SAC