TY  - BOOK
AU  - Li, Charlene
AU  - Bernoff, Josh
TI  - Groundswell : winning in a world transformed by social technologies
SN  - 9781422161982
U1  - 303.4833 
PY  - 2008///
CY  - Massachusetts: 
PB  - Harvard Business School Publishing
KW  - economic aspects
KW  - information society
KW  - online social networks
ER  -