TY  - BOOK
TI  - Harvard business review on increasing customer loyalty
T2  - Harvard business review paperback series
SN  - 9781422162521
U1  - 658.8343 
PY  - 2011///
CY  - Boston, Mass: 
PB  - Harvard Business Review Press
KW  - behavioural science
KW  - companies and the customers
KW  - CRM
KW  - customer loyalty
KW  - customer relations
KW  - data mine
KW  - face forward
KW  - grow
KW  - mismanagement
KW  - service
KW  - service-profit chain to work
ER  -