Winning in emerging markets : a road map for strategy and execution
by Krishna G. Palepu, Tarun Khanna with Richard J. Bullock
- Boston: Harvard Business School Publishing 2010
- xii, 247p., notes, ind. 24 cm x 16 cm
9781422166956
commerce economic aspects economic aspects emerging arena emerging giants emerging giants exploiting institutional voids as business opportunities globalization globalization international business enterprises international business enterprises management management marketing marketing multinationals in emerging markets nature of institutional voids in emerging markets spotting and responding to institutional voids