TY  - BOOK
AU  - Khanna, Tarun
AU  - Bullock, Richard J.
AU  - Palepu, Krishna G.
TI  - Winning in emerging markets : a road map for strategy and execution
SN  - 9781422166956
U1  - 658.4012091724 
PY  - 2010///
CY  - Boston: 
PB  - Harvard Business School Publishing
KW  - commerce
KW  - economic aspects
KW  - emerging arena
KW  - emerging giants
KW  - exploiting institutional voids as business opportunities
KW  - globalization
KW  - international business enterprises
KW  - management
KW  - marketing
KW  - multinationals in emerging markets
KW  - nature of institutional voids in emerging markets
KW  - spotting and responding to institutional voids
ER  -