McGrath, Rita Gunther

The end of competitive advantage : how to keep your strategy moving as fast as your business by Rita Gunther McGrath - Boston: Harvard Business School Press 2013 - xvii, 204p 24 cm x 16 cm

9781422172810


building an innovation proficiency
competition
continuous reconfiguration
healthy disengagement
leadership
strategic planning
transient advantage

658.4012 / MCG