TY  - BOOK
AU  - McGrath, Rita Gunther
TI  - The end of competitive advantage : how to keep your strategy moving as fast as your business
SN  - 9781422172810
U1  - 658.4012 
PY  - 2013///
CY  - Boston: 
PB  - Harvard Business School Press
KW  - building an innovation proficiency
KW  - competition
KW  - continuous reconfiguration
KW  - healthy disengagement
KW  - leadership
KW  - strategic planning
KW  - transient advantage
ER  -