The $10 trillion prize : captivating the newly affluent in China and India 
by Michael J. Silverstein, Abheek Singhi, Carol Liao and David Michael 
 - Boston:   Harward Business School  2012 
 - xix, 314p., notes, bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781422187050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>affluent consumers<br/>attitudes<br/>business leaders<br/>China<br/>consumers<br/>digital life<br/>education<br/>food and drink<br/>India<br/>luxury
<br/><br/><label>Dewey Class. No.: </label>658.840951  / TRI