TY  - BOOK
TI  - The $10 trillion prize : captivating the newly affluent in China and India
SN  - 9781422187050
U1  - 658.840951 
PY  - 2012///
CY  - Boston: 
PB  - Harward Business School
KW  - affluent consumers
KW  - attitudes
KW  - business leaders
KW  - China
KW  - consumers
KW  - digital life
KW  - education
KW  - food and drink
KW  - India
KW  - luxury
ER  -